This webinar is designed as a space to explore key communication topics that often come up in conservation work: how to translate scientific findings into accessible messages, engage with communities, localise outreach efforts, and gain media attention while avoiding sensationalism.

The session will feature real cases and examples from different contexts, along with practical strategies and lessons learned. The aim is to share what’s worked, what hasn’t, and what others might want to try in their own context.

Participants can expect to walk away with:

• Concrete examples of how others have approached science communication, media engagement, community outreach, or localisation in conservation settings

• Ideas for adjusting communication plans to fit different levels of resources — including limited time, staff, or funding

• Insights into how peers are navigating common challenges such as misinformation, media pressure, or working across cultures and languages

• A few tools, guiding questions, or actionable steps to take forward in their own communication work

The session will also help shape the communication-focused workshop during the final Nature FIRST conference, that will take place on 25-26 June.